CoreBev Lights Up Athens Bar Show 2025: A Milestone in Our European Expansion

The Athens Bar Show has long been one of Europe’s premier gatherings for the bar and spirits community, and this year’s edition was bigger and bolder than ever.

With over 200 exhibitors from across the globe showcasing innovative products and techniques, the energy at the Technopolis City of Athens was electric. For CoreBev, it meant a strategic launchpad to expand our international reach and solidify our growing presence in the European market.

The Kavo Rum Booth – Booth 101 – became one of the must-visit spots on the show floor. Over the two-day event, we served more than 1,000 samples to exhibitors, bartenders, distributors, and industry decision-makers. Attendees kept coming back for our inventive cocktails that pushed boundaries with new flavor profiles. Think unexpected botanical twists, layered notes, and bright Mediterranean-inspired combinations that perfectly showcased the versatility of our portfolio. We showcased a mandarin daquiri shot with a foam garnish, an espresso martini with a Greek twist, and a Kavo-original cocktail: Kavo Rum with mandarin bergamot soda.

One of the highlights was welcoming Christian Hurtgen, the acclaimed guest bartender from Pinta Cocktail Bar in Munich, Germany. Christian brought his signature precision, bright personality, and creativity to the booth. His presence alone drew crowds and sparked conversations that went far beyond the tasting glass.

Collaboration was at the heart of our activation. We teamed up with some of Greece’s most exciting names:

- Hahalis Distillery (Patras) – bringing authentic regional character

- Skinos Mastiha – the iconic Greek spirit that added a resinous, herbal edge 

- La Cabana Cocktail Truck – delivering mobile bar energy right to the booth 

These partnerships elevated the cocktails and demonstrated how CoreBev seamlessly integrates into local spirit cultures while maintaining global standards.

Outside of the bar, we met with dozens of import partners from Greece, Germany, Italy, Cyprus, and beyond. These were concrete conversations about distribution, market entry, and long-term growth. The interest we received confirms that Europe is ready for CoreBev’s unique approach to premium spirits.

 By the Numbers

- 1,000+ samples served to industry professionals 

- 200+ exhibitors in attendance 

- 10,000+ impressions across social media and on-site buzz 

- Countless new relationships that will fuel our European expansion

The Athens Bar Show is about proving we, alongside our neighbors on the exhibition floor, belong on the international stage. Every cocktail poured, every partnership announced, and every new contact made moved us closer to our goal: building a stronger, more visible European presence.