From Concept to Casino Floor: How CoreBev Brought the “Highroller” Canned Cocktail to Market — Fast

Launching a canned cocktail isn’t just about having a great recipe. It’s about execution,

speed, precision, compliance, and a co-packing partner who treats your brand like it’s their own.

When Mohegan approached us to produce the Highroller cocktail, the expectations were clear:It had to be done right, and it had to be done fast.

At CoreBev, this is exactly where we thrive.

The High Stakes of a High-Profile Canned Cocktail Launch

Canned cocktails live at the intersection of multiple pressure points:

• Tight timelines tied to marketing and venue rollouts

• Regulatory and compliance requirements that can stall production overnight

• Packaging, sourcing, and formulation decisions that must be locked early

• Zero tolerance for quality issues once the product hits shelves (or casino floors)

For brands and institutions like Mohegan, there is no “we’ll fix it in the next batch.” The first impression is the only impression.

That’s when speed to market means mission critical.

Why Speed to Market Is a Competitive Advantage in Canned Cocktails

Most co-packers move slowly, not because they want to, but because they’re structured to.

Disconnected teams. Outsourced steps. Long approval chains. Limited flexibility.

CoreBev was built differently.

Our model is designed specifically for beverage alcohol brands that need to move fast without cutting corners. From day one, our focus has been on eliminating friction between:

• Concept and formulation

• Compliance and production

• Packaging and execution

With the Highroller cocktail, every decision was made with momentum in mind. It means being prepared and hustling.

Obsession With the Product, and the Clients

Every co-packer will tell you they care about quality. Fewer are obsessed with client outcomes.

At CoreBev, we don’t just ask:

“Can we make this?”

We ask:

“How does this product need to perform in the real world? Will people LOVE it? Will it move?”

For Mohegan, that meant understanding:

• The brand standards behind the cocktail

• The environment in which it would be consumed

• The reputational risk of getting it wrong

The Highroller wasn’t treated as “another SKU.” It was treated as a flagship product tied to a globally recognized entertainment brand.

That mindset shows up in the details:

• Tight quality controls

• Thoughtful formulation execution

• Clear communication at every step

• No surprises

  
  

What Makes CoreBev Different as a Canned Cocktail Co-Packer

If you’re searching for a canned cocktail manufacturer or co-packer, here’s what actually matters, and what we’ve engineered CoreBev around.

1. End-to-End Beverage Alcohol Expertise

We’re not just a facility. We’re operators who understand spirits, RTDs, and the realities of alcohol production. That means fewer missteps and faster approvals.

2. Speed Without Chaos

Fast timelines only work when systems are tight. Our ability to move quickly comes from experience, not improvisation.

3. Client-First Production Philosophy

Your success isn’t secondary to our schedule. We align production strategy with your launch goals, not the other way around.

4. Built for Serious Brands

We work best with clients who care deeply about their product, their brand, and their reputation. If that’s you, we’re aligned.

Why Brands Choose CoreBev for Canned Cocktail Production

The canned cocktail market is crowded. Standing out used to mean having a great tasting product. Today, it requires much more.

Brands come to CoreBev when they need:

• A reliable canned cocktail co-packer/co-manufacturer

• Faster time to market

• Clear communication and accountability

• A partner who understands what’s at stake

The Highroller cocktail is one example of what happens when preparation meets urgency, and when a client and co-packer are truly aligned.

Thinking About Producing a Canned Cocktail?

Whether you’re:

• Launching your first RTD

• Expanding an existing spirits brand

• Producing a high-profile, time-sensitive release

Your co-packing partner matters more than most founders realize—until it’s too late.

At CoreBev, we’re obsessed with helping our clients win. Not just in production, but in market.

If you’re looking for a canned cocktail co-packer who moves with urgency, precision, and care, reach out and say hello.